unige université de genève

UNIGE

FORMATION CONTINUE STRATEGIC MARKETING (DAS)

Formation Marketing et Communication

PRESENTATION DE LA FORMATION

Cette formation est dispensée en anglais

In recent years marketing has undergone a rapid transformation towards a more data and fact-based approach. An explosion in social and digital media has revolutionized the way companies interact and build relationship with customers. The Diploma of Advanced Studies (DAS) in Strategic Marketing prepares participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices.

PROGRAMME

10 modules :

  • Brand Management
  • Marketing Strategy
  • Managing & Marketing Innovation
  • Advanced Pricing
  • Managing Consumer Insights
  • Marketing 2.0
  • Service Marketing
  • Customer Relationship Management
  • Return on Marketing Investment
  • Marketing Communication

OBJECTIFS DE LA FORMATION

Gain a solid understanding of the new world of analytical and fact-based marketing, learn new frameworks, analytical tools and best industry practices in all key areas of marketing from leading experts in the respective fields to make more informed, better decisions, explore the latest trends and techniques in digital and online marketing

COMPETENCES VISEES

  • Gain a solid understanding of quantitative marketing
  • Explore digital and online marketing trends and techniques
  • Develop relevant analytical skills
  • Master techniques in pricing and return on marketing investment to help making better decisions
  • Optimize branding decisions and communication tools

LOCALISATION DE LA FORMATION

Genève

DUREE

30 Crédits ECTS
240 Heures enseignement en présence

PRIX

CHF 12600.- ou CHF 1’700.-/module

FORMATIONS & METIERS EN DIGITAL MARKETING

ZOOM SUR GENEVE : FORMATIONS MARKETING DIGITAL

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TOUTES LES FORMATIONS MARKETING DIGITAL PAR CANTON

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LISTE DES METIERS EN MARKETING DIGITAL : MISSIONS, FORMATIONS…

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